Any kind of SEO company (black hat or white hat) have certain link building strategies that they use. Why they use it mainly relies on two reasons: first, the strategy is easy to do, and second, it has significant effect in rankings. But the similarity ends there – black hat SEOs use spammy and downright illegal techniques, while white hat SEO sticks to what is on the guidelines.
Before opting for the services of an SEO firm, one must learn a bit about search engine optimization in order to not get duped. This article’s purpose is just that. Here are 6 link building tactics performed by legitimate SEO firms.
1. Finding expired or expiring domains
Finding expired or expiring domains treads a fine line between being a black hat tactic and being a white hat one. This strategy becomes black hat if the owner redirects it to their website or re-use the domain’s previous content for another website. It is not wrong, however, if it is bought with the sole purpose of rebuilding the site.
A short explanation to do this is first obtaining expired domains by scraping search results using a “scraper” or a software that automatically finds them. These domains will then be registered and rebuilt to their old form while continually adding useful content. Finally, if the site is up and working, a post with a well-deserved link back will be created and published.
2. Asking friends, colleagues, and relatives for a back link
People are almost always online now so it is not uncommon for people know to own a website or blog. Asking for a link back is very easy and should not take too long so this strategy is done by most agencies.
It should be noted, however, that the SEO firm should only ask links from relevant domains because a back link from an unrelated domain will actually do nothing. Moreover, people in different niches will be hesitant to give a link back. For example, a baby blog would not want to link back to a sports blog.
3. Blog commenting
Blog comment links are very easy to get because almost all sites have blog commenting enabled. Although these links do not pack a punch in terms of ranking a site, they serve multiple purposes. Blog comments create a diverse link profile which is good for search engine optimization. It is a powerful tool that can be used to engage with the community as well.
Typically, comment boxes work by turning a person’s name into a link when a comment is published. That means companies should either use a person’s name or a business name as their link. Blog commenting is performed incorrectly if a keyword is used instead of a name.
4. Creating evergreen content
Evergreen content are articles that stand the test of time. Like Newton’s law of gravitation, evergreen content provides useful and relevant information for a long period of time. These are also high quality posts usually 5,000-words long, exhaustive, and all-inclusive with a certain “wow” factor.
There are also several kinds of evergreen content but they usually fall under three type. First is the complete resource type which is an exhaustive post about a certain topic. Second is the “tutorial to end all tutorials”. This is a tutorial on steroids and bests any tutorial out there. Lastly is the super review articles. Like the evergreen tutorial, the super review attempts to best all reviews out there.
Creating evergreen content does not generally fall into the link building category, but because the quality of evergreen content is so high, people are often compelled to share them. As such, they are as good, if not better, as any link building strategy out there.
5. Mentioning Authority Figures
Another content marketing strategy that may as well be a link building strategy is creating a “super-article” about a topic and mention authority figures in the industry. It will even be better if the individuals are mentioned in a positive light, admiring their achievements or influence in the industry. After publishing, SEO firms will then contact those people through social media (Twitter or Facebook) or shoot them an email asking for a feedback, share, and finally a link back to the article.
This is a fairly effective technique because people like to be admired and linking back wouldn’t be so much of a hassle if they’re already in a good mood.
These are some of the link building strategies that a legitimate SEO company does. Not only does these create a better link profile for a website, they also improve rankings in a white hat and sustainable way.