6 Easy Link Building Tactics Used By A Legitimate SEO Company

SEOAny  kind  of  SEO  company  (black  hat  or  white  hat)  have  certain  link  building  strategies  that  they  use.  Why  they  use  it  mainly  relies  on  two  reasons:  first,  the  strategy  is  easy  to  do,  and  second,  it  has  significant  effect  in  rankings.  But  the  similarity  ends  there  –  black  hat  SEOs  use  spammy  and  downright  illegal  techniques,  while  white  hat  SEO  sticks  to  what  is  on  the  guidelines.

Before  opting  for  the  services  of  an  SEO  firm,  one  must  learn  a  bit  about  search  engine  optimization  in  order  to  not  get  duped.  This  article’s  purpose  is  just  that.  Here  are  6  link  building  tactics  performed  by  legitimate  SEO  firms.

1.    Finding  expired  or  expiring  domains

Finding  expired  or  expiring  domains  treads  a  fine  line  between  being  a  black  hat  tactic  and  being  a  white  hat  one.  This  strategy  becomes  black  hat  if  the  owner  redirects  it  to  their  website  or  re-use  the  domain’s  previous  content  for  another  website.  It  is  not  wrong,  however,  if  it  is  bought  with  the  sole  purpose  of  rebuilding  the  site.

A  short  explanation  to  do  this  is  first  obtaining  expired  domains  by  scraping  search  results  using  a  “scraper”  or  a  software  that  automatically  finds  them.  These  domains  will  then  be  registered  and  rebuilt  to  their  old  form  while  continually  adding  useful  content.  Finally,  if  the  site  is  up  and  working,  a  post  with  a  well-deserved  link  back  will  be  created  and  published.

2.    Asking  friends,  colleagues,  and  relatives  for  a  back  link

People  are  almost  always  online  now  so  it  is  not  uncommon  for  people  know  to  own  a  website  or  blog.  Asking  for  a  link  back  is  very  easy  and  should  not  take  too  long  so  this  strategy  is  done  by  most  agencies.

It  should  be  noted,  however,  that  the  SEO  firm  should  only  ask  links  from  relevant  domains  because  a  back  link  from  an  unrelated  domain  will  actually  do  nothing.  Moreover,  people  in  different  niches  will  be  hesitant  to  give  a  link  back.  For  example,  a  baby  blog  would  not  want  to  link  back  to  a  sports  blog.

3.    Blog  commenting

Blog  comment  links  are  very  easy  to  get  because  almost  all  sites  have  blog  commenting  enabled.  Although  these  links  do  not  pack  a  punch  in  terms  of  ranking  a  site,  they  serve  multiple  purposes.  Blog  comments  create  a  diverse  link  profile  which  is  good  for  search  engine  optimization.  It  is  a  powerful  tool  that  can  be  used  to  engage  with  the  community  as  well.

Typically,  comment  boxes  work  by  turning  a  person’s  name  into  a  link  when  a  comment  is  published.  That  means  companies  should  either  use  a  person’s  name  or  a  business  name  as  their  link.  Blog  commenting  is  performed  incorrectly  if  a  keyword  is  used  instead  of  a  name.

4.    Creating  evergreen  content

Evergreen  content  are  articles  that  stand  the  test  of  time.  Like  Newton’s  law  of  gravitation,  evergreen  content  provides  useful  and  relevant  information  for  a  long  period  of  time.  These  are  also  high  quality  posts  usually  5,000-words  long,  exhaustive,  and  all-inclusive  with  a  certain  “wow”  factor.

There  are  also  several  kinds  of  evergreen  content  but  they  usually  fall  under  three  type.  First  is  the  complete  resource  type  which  is  an  exhaustive  post  about  a  certain  topic.  Second  is  the  “tutorial  to  end  all  tutorials”.  This  is  a  tutorial  on  steroids  and  bests  any  tutorial  out  there.  Lastly  is  the  super  review  articles.  Like  the  evergreen  tutorial,  the  super  review  attempts  to  best  all  reviews  out  there.

Creating  evergreen  content  does  not  generally  fall  into  the  link  building  category,  but  because  the  quality  of  evergreen  content  is  so  high,  people  are  often  compelled  to  share  them.  As  such,  they  are  as  good,  if  not  better,  as  any  link  building  strategy  out  there.

5.    Mentioning  Authority  Figures

Another  content  marketing  strategy  that  may  as  well  be  a  link  building  strategy  is  creating  a  “super-article”  about  a  topic  and  mention  authority  figures  in  the  industry.  It  will  even  be  better  if  the  individuals  are  mentioned  in  a  positive  light,  admiring  their  achievements  or  influence  in  the  industry.  After  publishing,  SEO  firms  will  then  contact  those  people  through  social  media  (Twitter  or  Facebook)  or  shoot  them  an  email  asking  for  a  feedback,  share,  and  finally  a  link  back  to  the  article.

This  is  a  fairly  effective  technique  because  people  like  to  be  admired  and  linking  back  wouldn’t  be  so  much  of  a  hassle  if  they’re  already  in  a  good  mood.


These  are  some  of  the  link  building  strategies  that  a  legitimate  SEO  company  does.  Not  only  does  these  create  a  better  link  profile  for  a  website,  they  also  improve  rankings  in  a  white  hat  and  sustainable  way.

3 Ways To Earn Links For The Best SEO Push You Can Get Online

There are a lot of ways that you can gain backlinks. You can buy them, you can exchange them, you could do a lot of different things and the effect is marginal. Then there is one way to go about this that many are starting to find out is the best, and that’s to earn them. If you want to earn your links, you will find that the traffic you can generate goes through the roof. If you want to gain market share the natural way and you want to see your pages flourish with traffic, then this is the best way to go about it. It may not sound compelling at first glance, but it will definitely be something worth chasing.

SEOThe key here is simple, you need to look at what you’re doing on your page and update it, then publish content that will invigorate your links. The best way to start is to set up a blog page or a separate domain that is a blog and points to your business. That’s all, and nothing more, because if you over think this, you will end up losing out.

Publish Content for a Flood of Traffic: Set up a blog, and start posting as much content as you can. You’ll need to select a few keywords and then chase this solution over time. Do not hesitate, just post as much as you can and create market share through what you’re doing. If you do this right, and you are just posting like a mad man, you will start to gain slight leverage within the rankings of your search engine results. You need to stay steady here, and don’t let up. Some people say that you should wait on this and set up a schedule, but if you want to earn your links, you have to publish content. You need to make your site a powerhouse of information with daily updates and constant flow of quality, unique solutions.

Create A Variety of Content:

Alongside the aforementioned tip, make sure that you’re creating a lot of content that is diversified. Change the way you view your pages and update with videos, audio, and more. Do not under any circumstances just post lots of text and do nothing else. You need to diversify your content with all sorts of ideas, graphics, images, videos, audio and so much more. The more you diversify your content posts, the higher the chances you will gain leverage over time. Think about what will get people talking, and think about what you can do to gain favor with elements on the web. The more you chase this, the higher the chances you will have to engage the global internet audience.

Engage Social Media:

Set up a social media site and make sure that you’re adding a lot of information to it. Don’t just post blindly, spend time building up your audience, engaging those that are interested in your niche and more. The more you engage social networking, the higher the chances are that you will get links back to your pages. You absolutely need to tread lightly here, because if you spam, you will not get the benefits. Some people may have to work with PPC ads within these pages, and utilize the tools that are available within social networking to gain serious leverage overall.

The above are just pieces that you need to consider when you’re looking at pushing seo for the ultimate traffic generation. If you do not generate traffic, you will not gain leverage online, it’s that simple. Not all traffic is equal either, so make sure that you think hard about what you’re doing and how you’re doing it.