Building links has been making a difference to search engine optimization for many years now. However, some people still do not understand how the mechanism works or even how the two are different. To start, link building is only one of the major aspects of search engine optimization or SEO. The latter includes all the other processes of coming-up with content, building links and continually monitoring the web popularity of a certain website. It’s the whole cycle of maintaining web popularity and visibility. On the other hand, the former is only one of SEO’s many processes but it is also one of the most important. This is because the quality and quantity of links a website or content greatly affect optimization.
How does link building work?
It involves the sharing of content in other websites in order to make it visible to more audiences. It also aims to create more links in order to signal search engines that a certain content is popular, and therefore should be on top of its search results.
This mechanism is quite simple but the search engines have codes which determine whether a content is reliable or mere spam. Therefore, SEO service providers must also observe some safety practices to keep their links from being labeled as spam and being banned from being searched on search engines.
Link builders should carefully consider where they link their content. One of the best option is linking in globally popular websites which are searched by people worldwide. This assures visibility to a much bigger audience and more chances of the link being followed. For SEO working on internet marketing, investing and paying just to be able to globally popular websites is an investment with promising return of investment.
Aside from globally popular websites, it is also good to link contents to topic-specific websites that are related to the link’s topic. For example, linking a shopping website to a fashion blog is more appropriate than linking it to a government website. The search engines also detect linking of unrelated topics which could lead to the two linked sites’ being banned from the search engine results. Link builders should be wary in linking websites and confirm that they have similar or related contents.
Another factor in link building that increases the rank of the content to the search engine results is the trust rank or the reliability of the websites where the links are shared. Posting in a spam-infested website results to being labeled as a spam content as well, and vice versa. Spam should be avoided by link builders at all costs. Examples of websites with the highest trust rank are government, non-profit organization, and university websites. It may cost more to link in these sites but they are free of spam, in most cases.
Lastly, social media sites has given rise to a new way of link building which is sharing among private profiles. Being popular in social media always enables more visibility to potential customers. This is why many businesses nowadays prefer advertising on such platforms. SEO service providers also create content ideal for social media sharing. Although how the ranking of popular links in social media works isn’t so clear, they have proven effectiveness in meeting the objective of reaching more audiences. After all, majority of the world’s population is now enrolled in social networks. This is the perfect place to reach them.
To summarize, the secret to successful link building is the ability to balance quantity and quality of content linking. SEO service providers must have good judgment on where to appropriately link their content. The quantity of link matters but the quality must never be compromised.