Link Building Simplified

Building links has been making a difference to search engine optimization for many years now. However, some people still do not understand how the mechanism works or even how the two are different. To start, link building is only one of the major aspects of search engine optimization or SEO. The latter includes all the other processes of coming-up with content, building links and continually monitoring the web popularity of a certain website. It’s the whole cycle of maintaining web popularity and visibility. On the other hand, the former is only one of SEO’s many processes but it is also one of the most important. This is because the quality and quantity of links a website or content greatly affect optimization.

How does link building work?

It involves the sharing of content in other websites in order to make it visible to more audiences. It also aims to create more links in order to signal search engines that a certain content is popular, and therefore should be on top of its search results.


This mechanism is quite simple but the search engines have codes which determine whether a content is reliable or mere spam. Therefore, SEO service providers must also observe some safety practices to keep their links from being labeled as spam and being banned from being searched on search engines.

Link builders should carefully consider where they link their content. One of the best option is linking in globally popular websites which are searched by people worldwide. This assures visibility to a much bigger audience and more chances of the link being followed. For SEO working on internet marketing, investing and paying just to be able to globally popular websites is an investment with promising return of investment.

Aside from globally popular websites, it is also good to link contents to topic-specific websites that are related to the link’s topic. For example, linking a shopping website to a fashion blog is more appropriate than linking it to a government website. The search engines also detect linking of unrelated topics which could lead to the two linked sites’ being banned from the search engine results. Link builders should be wary in linking websites and confirm that they have similar or related contents.

Another factor in link building that increases the rank of the content to the search engine results is the trust rank or the reliability of the websites where the links are shared. Posting in a spam-infested website results to being labeled as a spam content as well, and vice versa. Spam should be avoided by link builders at all costs. Examples of websites with the highest trust rank are government, non-profit organization, and university websites. It may cost more to link in these sites but they are free of spam, in most cases.

linkLastly, social media sites has given rise to a new way of link building which is sharing among private profiles. Being popular in social media always enables more visibility to potential customers. This is why many businesses nowadays prefer advertising on such platforms. SEO service providers also create content ideal for social media sharing. Although how the ranking of popular links in social media works isn’t so clear, they have proven effectiveness in meeting the objective of reaching more audiences. After all, majority of the world’s population is now enrolled in social networks. This is the perfect place to reach them.

To summarize, the secret to successful link building is the ability to balance quantity and quality of content linking. SEO service providers must have good judgment on where to appropriately link their content. The quantity of link matters but the quality must never be compromised.

6 Easy Link Building Tactics Used By A Legitimate SEO Company

SEOAny  kind  of  SEO  company  (black  hat  or  white  hat)  have  certain  link  building  strategies  that  they  use.  Why  they  use  it  mainly  relies  on  two  reasons:  first,  the  strategy  is  easy  to  do,  and  second,  it  has  significant  effect  in  rankings.  But  the  similarity  ends  there  –  black  hat  SEOs  use  spammy  and  downright  illegal  techniques,  while  white  hat  SEO  sticks  to  what  is  on  the  guidelines.

Before  opting  for  the  services  of  an  SEO  firm,  one  must  learn  a  bit  about  search  engine  optimization  in  order  to  not  get  duped.  This  article’s  purpose  is  just  that.  Here  are  6  link  building  tactics  performed  by  legitimate  SEO  firms.

1.    Finding  expired  or  expiring  domains

Finding  expired  or  expiring  domains  treads  a  fine  line  between  being  a  black  hat  tactic  and  being  a  white  hat  one.  This  strategy  becomes  black  hat  if  the  owner  redirects  it  to  their  website  or  re-use  the  domain’s  previous  content  for  another  website.  It  is  not  wrong,  however,  if  it  is  bought  with  the  sole  purpose  of  rebuilding  the  site.

A  short  explanation  to  do  this  is  first  obtaining  expired  domains  by  scraping  search  results  using  a  “scraper”  or  a  software  that  automatically  finds  them.  These  domains  will  then  be  registered  and  rebuilt  to  their  old  form  while  continually  adding  useful  content.  Finally,  if  the  site  is  up  and  working,  a  post  with  a  well-deserved  link  back  will  be  created  and  published.

2.    Asking  friends,  colleagues,  and  relatives  for  a  back  link

People  are  almost  always  online  now  so  it  is  not  uncommon  for  people  know  to  own  a  website  or  blog.  Asking  for  a  link  back  is  very  easy  and  should  not  take  too  long  so  this  strategy  is  done  by  most  agencies.

It  should  be  noted,  however,  that  the  SEO  firm  should  only  ask  links  from  relevant  domains  because  a  back  link  from  an  unrelated  domain  will  actually  do  nothing.  Moreover,  people  in  different  niches  will  be  hesitant  to  give  a  link  back.  For  example,  a  baby  blog  would  not  want  to  link  back  to  a  sports  blog.

3.    Blog  commenting

Blog  comment  links  are  very  easy  to  get  because  almost  all  sites  have  blog  commenting  enabled.  Although  these  links  do  not  pack  a  punch  in  terms  of  ranking  a  site,  they  serve  multiple  purposes.  Blog  comments  create  a  diverse  link  profile  which  is  good  for  search  engine  optimization.  It  is  a  powerful  tool  that  can  be  used  to  engage  with  the  community  as  well.

Typically,  comment  boxes  work  by  turning  a  person’s  name  into  a  link  when  a  comment  is  published.  That  means  companies  should  either  use  a  person’s  name  or  a  business  name  as  their  link.  Blog  commenting  is  performed  incorrectly  if  a  keyword  is  used  instead  of  a  name.

4.    Creating  evergreen  content

Evergreen  content  are  articles  that  stand  the  test  of  time.  Like  Newton’s  law  of  gravitation,  evergreen  content  provides  useful  and  relevant  information  for  a  long  period  of  time.  These  are  also  high  quality  posts  usually  5,000-words  long,  exhaustive,  and  all-inclusive  with  a  certain  “wow”  factor.

There  are  also  several  kinds  of  evergreen  content  but  they  usually  fall  under  three  type.  First  is  the  complete  resource  type  which  is  an  exhaustive  post  about  a  certain  topic.  Second  is  the  “tutorial  to  end  all  tutorials”.  This  is  a  tutorial  on  steroids  and  bests  any  tutorial  out  there.  Lastly  is  the  super  review  articles.  Like  the  evergreen  tutorial,  the  super  review  attempts  to  best  all  reviews  out  there.

Creating  evergreen  content  does  not  generally  fall  into  the  link  building  category,  but  because  the  quality  of  evergreen  content  is  so  high,  people  are  often  compelled  to  share  them.  As  such,  they  are  as  good,  if  not  better,  as  any  link  building  strategy  out  there.

5.    Mentioning  Authority  Figures

Another  content  marketing  strategy  that  may  as  well  be  a  link  building  strategy  is  creating  a  “super-article”  about  a  topic  and  mention  authority  figures  in  the  industry.  It  will  even  be  better  if  the  individuals  are  mentioned  in  a  positive  light,  admiring  their  achievements  or  influence  in  the  industry.  After  publishing,  SEO  firms  will  then  contact  those  people  through  social  media  (Twitter  or  Facebook)  or  shoot  them  an  email  asking  for  a  feedback,  share,  and  finally  a  link  back  to  the  article.

This  is  a  fairly  effective  technique  because  people  like  to  be  admired  and  linking  back  wouldn’t  be  so  much  of  a  hassle  if  they’re  already  in  a  good  mood.


These  are  some  of  the  link  building  strategies  that  a  legitimate  SEO  company  does.  Not  only  does  these  create  a  better  link  profile  for  a  website,  they  also  improve  rankings  in  a  white  hat  and  sustainable  way.